A full pipeline of qualified leads — built systematically and continuously
MPSolution builds and operates lead generation systems that deliver a constant stream of qualified leads to your sales team — via both outbound and inbound channels.
An empty pipeline is the biggest obstacle to growth
When there is no constant flow of qualified leads, the company lives on existing customers and trust that enough new ones will appear on their own — this is not a growth strategy.
Uneven pipeline
Leads come in waves — many in periods, none in others. This makes it difficult to plan and scale the sales team.
Poor lead quality
Leads from generic channels rarely match your ideal customer profile and convert low — even if you invest in advertising.
No lead generation system
Leads are generated ad hoc without a structured process. When things go well, prospecting is forgotten — and when things go badly, it's too late to start.
What does lead generation include?
We build a complete lead generation system that works both outbound and inbound — and delivers leads that are ready for sales dialogue.
Prospecting and target group analysis
We identify and map your ideal customer segments and the decision makers to be reached
Lead research and verification
We research and verify contact information so you always contact the right person at the right time
Lead scoring and prioritization
Leads are scored based on match with ICP, adf&aerd and engagement — so the sales team always starts with the hottest
Outbound pipeline building
We conduct proactive outreach via phone, e-mail and LinkedIn and build a consistent pipeline
Outbound sequences and follow-up
Structured multi-step outreach sequences ensure that no leads are forgotten and all are followed up correctly
Inbound optimization
We optimize your content, SEO and lead magnets so that the right leads find you organically
LinkedIn lead generation
Structured LinkedIn outreach and content strategy there attracts and converts B2B decision makers
Content-driven lead generation
Lead magnets, white papers and gated content that attract the right leads and build relationships
CRM integration and pipeline management
All leads are automatically logged and tracked in your CRM with full history and status
Weekly report and optimization
Ongoing reporting on lead volume, quality and conversion rates with optimization recommendations
Who is lead generation for?
Lead generation is for B2B companies that want a constant and predictable flow of qualified leads — and are tired of relying on word of mouth alone.
Both new and established businesses need a system for lead generation. We help build it from scratch or optimize what already exists.
- B2B companies with low or uneven lead pipeline
- Companies that want to reduce reliance on word-of-mouth
- Startups that want to build a predictable pipeline from day 1
- Established companies that want to grow into new segments
- Companies that invest in marketing but don't get enough qualified leads
- Sales teams that want fewer but better qualified leads
- IT, consulting, B2B service and other complex sales environments
How we build your lead generation system
We design a system that fits your market and target group — and that delivers results consistently.
Pipeline audit
We review your current pipeline, lead sources and conversion rates.
ICP and segment definition
We define your ideal customer profile and prioritize the segments with the highest potential.
Channel strategy
We choose the most effective outbound and inbound channels for your target group.
System Setup
We set up tracking, CRM integration and lead generation tools.
Activation and outreach
We activate the outreach and inbound efforts and ensure that leads start coming in.
Lead handover and next steps
Qualified leads are handed over to the sales team with full context and recommended next steps.
Ongoing optimization
We analyze conversion data and continuously optimize channels, scripts and targeting.
That's why companies choose MPSolution
Quality over quantity
We focus on leads that match your ICP and are ready to buy — not on sending the most leads possible.
Systematic and scalable
We build a system that delivers consistent results month after month — not campaigns that stop when the budget is spent.
Full transparency on ROI
You see exactly what your investment yields in terms of leads, meetings and conversions — accurate and weekly.
Questions and answers
What is the difference between lead generation and meeting booking?
Lead generation covers the entire process of finding and qualifying potential customers and delivering them ready for sales dialogue. Meeting booking is a sub-element where we specifically book a meeting in your calendar. Many customers choose both services.
How many leads can we expect?
It depends on the industry, target group and activity level. We always give realistic estimates based on market data before we get started.
How much does lead generation cost?
The price depends on scope and channel mix. Book a free pipeline audit and get a concrete offer.
Can you integrate with our CRM?
Yes. We integrate with all common CRM systems — HubSpot, Pipedrive, Salesforce and others — so that leads automatically end up in the right place.