Professional cold canvas that opens the doors you cannot open yourself
MPSolution carries out systematic and professional cold canvas on behalf of your company — with trained consultants, optimized scripts and continuous reporting.
Cold canvas requires consistency — and it is difficult to deliver internally
Canvas that is done sporadically and with varying quality does not produce results. It requires systematicity, practice and time — resources that few SMEs have at their disposal.
No continuity
Sellers prioritize existing customers and complete statements over new canvas. Outreach only happens when there is time.
Lack of canvas skills
Not everyone is a natural canvas seller. A bad first impression can damage the relationship with a prospect forever.
No Targeted List
Without a focused prospect list, time is spent calling the wrong companies and decision makers.
What does the cold canvas service include?
We take care of the entire process — from list building and scripting to execution, CRM updating and ongoing optimization.
Telephone canvas
Trained canvas consultants systematically contact decision-makers on behalf of your company
E-mail outreach
Personalized cold e-mails are sent and followed up in sequences that build relationships and call to action
LinkedIn outreach
We reach decision-makers on LinkedIn with personalized messages and connection requests
Multi-channel coordination
Telephone, e-mail and LinkedIn are coordinated in a unified cadence that maximizes the response rate
Script and pitch development
We develop and test scripts that communicate your value proposition clearly and effectively
List building and verification
We build targeted prospect lists with verified contact information of the right decision makers
Lead scoring and prioritization
Leads are scored and prioritized based on interest and match with your ICP — so the hottest leads are processed first
Objection handling
We train and uses documented objection handling techniques for the most typical objections
CRM integration
All activities and results are logged in your CRM — so you have full traceability and history
Weekly activity report
You receive weekly reports with number of calls, response rates, interested leads and booked meetings
Who is cold canvas for?
Cold canvas is for B2B companies that want to create new customer relationships proactively — without waiting for customers to find them.
It is particularly effective for companies with a defined target group, a clear value proposition and a sales process that starts with a meeting or a demo.
- B2B companies that want to create a new pipeline proactively
- Companies that launch a new product or service
- Companies that enter a new market or segment
- Teams with limited internal canvas capacity
- Companies that have tried canvas internally but did not get results
- IT, consulting, finance, production and other B2B industries
- Companies that want to supplement inbound marketing with proactive outreach
This is how we work with cold canvas
We start by understanding your business and target group — before we pick up the phone.
Onboarding and briefing
We get to know your company, product and target group thoroughly.
ICP and segmentation
We define and prioritize the segments that give the highest conversion rate.
List building
We build a targeted prospect list with verified contacts of the right decision makers.
Script and material development
We develop scripts, e-mail templates and LinkedIn messages that resonate with the target group.
Execution
We run systematic multi-channel outreach with full log and follow-up.
Lead handover
Interested leads are handed over with complete context — so your team can follow up optimally.
Analysis and optimization
We analyze data weekly and optimize scripts, segmentation and timing for better results.
That's why companies choose MPSolution
Trained consultants
Our canvas consultants are trained in professional sales outreach and handle objections and rejections professionally.
Data-driven optimization
We measure everything and continuously optimize based on conversion data — so the results improve week by week.
Full transparency
You always have access to activity data and know exactly what is being done on your behalf — without hidden activities.
Questions and answers
When can we expect the first leads?
The first interested leads typically appear within the first week. However, it takes 3–4 weeks to build full momentum and see steady results.
Do you use your own consultants?
Yes. All canvas consultants are part of MPSolution's team and are trained specifically for your project and industry.
Can you canvass on behalf of our brand?
Yes. We register as part of your sales team and introduce ourselves with your company name and value proposition.
How much does cold canvas cost?
The price depends on scope, target group and activity level. Book a sparring meeting and get a specific offer.
Your outsourced sales team — without the hiring burden
Instead of hiring, onboarding and managing internal salespeople, you get an experienced outsourced sales team that is ready to work from day one. No termination notices. No fixed labor costs. Results only.
Ready from day one
No recruitment, no onboarding time. We familiarize ourselves with your product and are up and running within days.
Flexible scope
Turn up or down according to pipeline needs and season. No binding when the strategy changes.
Experienced B2B salespeople
Our team has sold across industries and knows what makes decision makers pick up the phone.
Fully documented
You get weekly reporting on calls, contacts and results — so you always know where the money is going.